Take Advantage of Trends in Interactive Print
As more consumers rely on smartphones, tablets, and laptops, your marketing strategy must adapt. Interactive print can serve as a link between print and digital, helping you connect with these...
View ArticleGrow Your Business AND Flowers with “Seed Paper”
You want to send out an unforgettable marketing piece for your business. But your eco-minded conscience doesn’t like wasting paper. Have I got a solution for you… Now you can have that great design...
View ArticleFlipbooks: The Look & Feel of Print—Online
Developing a printed magazine, catalog or newsletter? Try repurposing all that great content in a flipbook on your company website. An online flipbook allows you to present your printed material in...
View ArticleHere is another reason to love direct mail!
On July 1st of this year the State of Wisconsin declared direct mail exempt from sales tax. So currently any direct mail piece printed and delivered through the postal system should be exempt from...
View Article5 Reasons to Fall in Love with Print Marketing
Twitter, Facebook, and LinkedIn — do these sound familiar to you? Since the social media and digital marketing boom, these three social platforms have stolen the hearts of marketing professionals...
View ArticlePrinting: Version 5.0
You’ve upgraded to the iphone5s, employed new marketing software, and purchased a pencil sharpener for your office that can also function as a television, computer, and cappuccino maker — with whip....
View Article4 Ways to Integrate Direct Mail with the Web
Are you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target...
View Article10 Brilliant Print Marketing Ads You Can’t Help But Stare At
I don’t know about you — but print advertisements are still some of my favorite things to gawk at in the marketing world. Since TiVo came into my life, television commercials have become nonexistent,...
View ArticleIntelligent Mail: Your Secret Tool for Integrated Multichannel Marketing
The United States Postal Service (USPS) is constantly improving efficiency, and as a result, the mail is more accurate and faster than ever before. One notable recent improvement? The USPS’ new mail...
View ArticleSupercharge your trade show ROI
Failing to plan for your participation in a trade show is planning to fail. Without a solid plan for pre-show marketing, attracting the right attendees to your booth during the show and post-show...
View ArticleConnections Education gives Web-to-Print an A+
When Connections Education was looking for a way to simplify ordering of stationery, business cards, direct mailers and other printed materials for its 39 schools, it turned to Heritage’s innovative...
View ArticleReduce the cost of direct mail up to 70%
Many people think that direct mail is expensive, and it can be. But it doesn’t have to be that way. You can reduce the cost of direct mail by as much as 70 percent by using an innovative program from...
View ArticleBank Money Every Year… Clean Your Customer List
It’s easy to bank some money every year… clean your customer list! Customer lists tend to age quickly. An average of 20% of business people change jobs each year, and 1 out of 6 families move in any...
View ArticleTaking Direct Mail Personalization To New Heights
Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer...
View Article5 must haves on your next direct mail piece
Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely...
View ArticleThe art of the micro marketing pitch
When you’re faced with a small space, it’s tough to convey a big message! Postcards, brochures and flyers need to say a lot in a very small amount of real estate: you need to perfect your micro...
View ArticleHow to pick your paper: weight, coating and more… what do the numbers mean?
We’ll admit it: choosing the right paper for your print project can be confusing. With so many choices—like paper weight, coating, colors, brightness, opacity…it may leave you thinking: in the end,...
View ArticleDo catalogs get read? Why great catalog design still stands out!
Everyone remembers the childhood joy of poring through catalogs during the Christmas season. When that big, thick “look book” arrived in the mail it was like a peek into Santa’s bag of toys. So many...
View Article4 ways to maximize your marketing budget
Small business owners know they’ve got to keep an eye on their bottom line. At the same time, the only way to generate leads and grow your business is to promote it. Cue your marketing budget....
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